Visual Media : Adobe Photoshop 101

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We live in a visual world and are bombarded with images every day. In fact, the simple act of adding a visual to your SoMe posts increase the chances of viewership. Adobe’s Photoshop is the standard tool used in various formats by designers all over the world. If you are starting a career in graphic design it is an essential skill but even if you are not, knowing your way around can come in handy in your job, your small business or even with a hobby.

For those interested in graphic design, Photoshop is more than an editing tool. It is used by artists to combine images, apply effects, add text, completely transform an existing image or create new artwork.

For photographers, Photoshop is used to clean up images, adjust color and make other refinements.

In this workshop, students will from Jerry Deutsch who is a professional still life and product photographer located in Manalapan, NJ.

 Speaker: Jerry Deutsch

Jerry is a professional still life and product photographer in New Jersey with 10+ years of experience. Jerry specializes in editorial and commercial food photography for corporate brands, small businesses, start up companies and “foodpreneurs.” Jerry creates high-end imagery that supports the vision and helps drive the marketing and sales efforts of his clients.

Food photography has been Jerry’s passion since the early 1980s. At that time, he was a science teacher and weekend wedding photographer. Having the summers off,  he worked as an assistant in New York City. For two summers he worked for Stu Peltz, a commercial still life photographer. Stu was a great photographer, a great mentor. Jerry put off his dream until he retired from teaching. Well, retirement finally arrived in 2009 and the first thing he did was buy a high end digital SLR started renewing his skills and building a portfolio. Now he is living his dream doing commercial still life photography, specializing in food photography. Jerry Deutsch’s portfolio can also be found here.